Sony Bravia XR XR-65X95K - 65" Diagonal Class (64.5" viewable) LED-backlit LCD TV - Smart TV - Google TV - 4K UHD (2160p) 3840 x 2160 - HDR - Mini-LED, Direct LED - titanium silver

See 4K pictures full of remarkable contrast and brightness on this big screen TV with Mini LED backlight, powered by Cognitive Processor XR and XR Backlight Master Drive.

• Scenes full of contrast and brightness, precisely controlled
• Sound from the screen, pictures and sound in harmony
• See incredible depth with intense contrast and brightness
• A wide color spectrum for real-world shades and hues
• Recreating lost texture, all your content upscaled to 4K
• Intelligent motion processing for fast-moving, blur-free scenes
• Beautiful pictures across the screen
• Powerful sound from the screen, matches pictures precisely
• All your entertainment upscaled to 3D surround sound
• Voice Zoom 2 enhances voices for clearer dialog
• Great picture and sound, whatever the environment

• Scenes full of contrast and brightness, precisely controlled
  Powered by Cognitive Processor XR, the unique XR Backlight Master Drive precisely controls Mini LED backlight in this X95K 4K BRAVIA XR TV for brightness you can feel. You'll enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights.
• Sound from the screen, pictures and sound in harmony
  Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.
• See incredible depth with intense contrast and brightness
  XR Backlight Master Drive utilizes a unique local dimming algorithm to control thousands of tiny, high-density Mini LEDs with absolute precision and independence. It focuses light for maximum brightness almost without flare or halos around highlights.
• A wide color spectrum for real-world shades and hues
  Powered by Cognitive Processor XR, XR Triluminos Pro enables X95K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail.
• Recreating lost texture, all your content upscaled to 4K
  With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.
• Intelligent motion processing for fast-moving, blur-free scenes
  Watching sports and fast-moving movies just got a whole lot better. Cognitive Processor XR with XR Motion Clarity analyzes motion across several frames to ensure action stays smooth, bright and clear.
• Beautiful pictures across the screen
  The X-Wide Angle panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the center. And with X-Anti Reflection, pictures are much clearer with less glare.
• Powerful sound from the screen, matches pictures precisely
  Acoustic Multi-Audio technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. These sound positioning tweeters precisely manage sound positioning in high tone areas for enhanced realism, while left and right subwoofers deliver powerful bass wherever you place your TV.
• All your entertainment upscaled to 3D surround sound
  With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. BRAVIA XR TVs are also compatible with Dolby Atmos.
• Voice Zoom 2 enhances voices for clearer dialog
  Hear TV dialog more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
• Great picture and sound, whatever the environment
  Sit back and enjoy an enthralling viewing experience. The unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.

Product Documents

See 4K pictures full of remarkable contrast and brightness on this big screen TV with Mini LED backlight, powered by Cognitive Processor XR and XR Backlight Master Drive.